Journey to Planet Earth: The State of the Ocean's Animals (Summative Evaluation)
Submitted on Jul 26, 2008 (Original item from 2007)
Advocacy Strategies | Wildlife and Exotics | Campaign and Program Evaluation | Social Marketing | Wildlife
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This report provides an assessment of the overall influence of the Journey to Planet Earth: State of the Ocean's Animals program on a sample of TV viewers as well as the scope and impact of outreach programs conducted by museums and science centers. Specific responses regarding program content are included in the report.
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